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The key to the sustainable development of glass enterprises is to improve their competitiveness

Posted by: Hongda    Time:2022-10-17 9:57:30

China's glass industry has been in full surplus and even this situation is still worsening.

1. Low industrial concentration, structural overcapacity, intensified homogeneous competition and frequent price fluctuations.

2. The contradiction between rigid capacity and cyclical demand cannot be reconciled. There is always a market operation cycle of "profit - loss - profit - loss".

The inherent characteristics of the glass industry: once put into production, it must be continuously produced, which makes the viscosity of supply increase the volatility of industry profits. At present, the situation is that it is in a passive position in the entire industrial chain and relies too much on the real estate industry. The real estate accounts for 75% of the demand, including urbanization, housing improvement, demolition of stock houses, existing curtain wall reconstruction and other infrastructure facilities. At the same time, it is also subject to such constraints as rigid production capacity, rising raw fuel prices, fierce industry competition, product homogeneity, small sales radius, and weak industry regulation.

The days of glass enterprises have faded in recent years, and enterprises have to start their own business. For how to improve the competitiveness of the glass industry, the following suggestions are summarized:

1、 We must vigorously develop advanced productive forces and speed up the elimination of backward productive forces. The glass industry is in a critical period of structural adjustment. We should closely rely on scientific and technological progress, vigorously develop advanced productive forces, actively promote scientific and technological progress and technological innovation, accelerate the research and development of glass technology, processes and equipment, use advanced productive forces, accelerate the elimination of backward productive forces, and promote industrial structural adjustment in development.

2、 At the same time of increasing the export of labor-intensive products, it is necessary to increase the technical input to expand the variety of high-tech and high-value-added products in the glass raw material industry, establish a complete, upstream and downstream integrated glass industry chain, expand into the field of glass deep processing, and increase the profit growth point, which can not only enhance the ability to resist the risks of the economic cycle, but also fundamentally improve its international competitiveness.

3、 We should lead the development of the industry with large group strategy and brand strategy, promote the mergers and acquisitions of glass enterprises within the industry, and comprehensively improve the core competitiveness of enterprises. There are many small glass enterprises in China, which are small in scale and cannot meet the requirements of economies of scale. Therefore, we should promote the strategic restructuring of building materials enterprises, implement the strategy of large companies and groups, and support the development of building materials enterprise groups. The collectivization of enterprises is conducive to enhancing the advantages of economies of scale and scope, and can make more extensive use of economic resources and market space. The industrial base has shifted from "close to the core market" to "close to the raw material base".

4、 We should adhere to the principles and policies of energy conservation and emission reduction, implement cleaner production and circular economy, and strive to build the glass chip industry into a green, environmentally friendly and sustainable sunrise industry. LoW-E coating, solar glass, hollow glass, vacuum glass, full oxygen combustion, waste heat power generation, desulfurization and denitrification, new (high-performance) glass flat panel display, PDP, TFT OLED substrate, fireproof glass, high-strength protective glass, aircraft/high-speed train windshield glass. Quality upgrading, the development of solar glass, automotive glass, LOW-E, TCO glass and other high-end glass.

5、 The glass futures market will affect or even change the quotation method of the spot, become the pricing basis of the spot, and may even become a new business model. With the help of the futures market, the competition pattern of the glass industry in the future will have great changes.

6、 We should cultivate a large number of talents of all kinds who can adapt to the development of the glass industry. The competition of the future market and products is essentially the competition of talents, so we can rely on the realization of the ambition of the enterprise leaders to complete the task of improving the international competitiveness of enterprises in the glass industry in a relatively short time.


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